Jacquemus Plays by His Own Rules

PARIS — Simon Porte Jacquemus is no stranger to taking a gamble.
He kick-started his career by staging a happening in front of a Dior show during Paris Fashion Week, complete with models brandishing “Jacquemus on Strike” signs. Vogue Paris editor in chief Emmanuelle Alt stopped to see what the fuss was about, and a year later, his work was featured in the magazine.
Since then, Jacquemus has gained a reputation as one of the most talented young designers on the Paris scene, whose name is regularly put forward in the ongoing game of designer musical chairs at major houses. Yet the 27-year-old self-described “son of farmers” continues to play by his own rules.
When Dior decided this season to move forward its show to the first day of Paris Fashion Week, which also featured Saint Laurent, Jacquemus was faced with the prospect of being sandwiched between two powerhouses.
He decided to go double or nothing and stage his display the night before, on the closing day of Milan Fashion Week, when many fashion editors are traditionally in transit — or simply not in the mood for an evening show.
The gamble paid off, as it usually does for the plucky designer, who launched his

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