Clubbing With Chanel

On Friday night, for one night only, boys were allowed inside the female-only halls of social club The Wing in SoHo. But they were the clear minority during Chanel’s Coco Club pop-up launch celebration.
The luxury brand had put its mark on the entire pink-hued club space in promotion of its Boy-Friend watch, which was displayed throughout the club. The signature “CC” was branded on a pool table, ping-pong paddles and a writing station featuring Coco Club-branded pencils, paper and stickers. And in a nod to the “time” theme, phone booths were reworked with Chanel-branded rotary phones. The touch of nostalgia was ripe for Instagramming — with the help of modern smartphone technology, of course.
“I think anything that has a little CC on it is enticing,” said Gucci Westman, after the front desk handed her a golden-hued “membership card” and guide to the pop-up. “I mean, listen, what is the CC of today is what I want to know. There is none.”
“This is the first time I’m seeing it, these are virgin eyes,” said The Wing founder Audrey Gelman, who noted that the SoHo location, the club’s second outpost, had only been open for two weeks before the Chanel transformation. The pop-up

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