Hermès Opens Final ‘Hermesmatic’ Pop-Up at Westfield Century City

Los Angeles was the final stop for Hermès’ latest pop-up venture, the Hermèsmatic dip-dye scarf concept shop. The 1,200-square-foor space in Westfield Century City, a permanent rotating retail space in the newly-rennovated mall, debuted with cocktail party on Friday night and remains open daily through Nov. 19.
Among the guests at the festive affair were Alex Israel, Amy Zhang, Bettina Korek, China Chow, Danielle Beinstein, Dorothy Wang, Izak Rappaort, Jacey Duprie. Jade Iovine, Jeanne Yang, Jenny Cipoletti, Josh Peskowitz, Katie Durko, Lauren Flanagan, Marissa Pomerance, Olivia Davis, Roshni Patel, Roxy Sowalty, Ruslana Gee and Sahar Sanjar.
Hermèsmatic was designed to breathe new life into the house’s iconic silk scarves. The interactive activation allows existing customers to give their worn Hermès scarves a fresh new look using a dip-dye washing technique, while also offering the opportunity to purchase a one-of-a-kind scarf from the vintage dip dye collection. Visitors have the choice od bringing in an Hermès scarf of their own for a complimentary dip-dye, purchasing a silk from the dip-dye collection, or purchasing a vintage Hermès scarf to dip-dye (there is a 48-hour turnaround time).
“The idea of the pop-up is to ‘surprise’ our existing and future clients by encountering Hermès

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