France’s Minister of Culture Announces Fashion Fund

VIVE LA FRANCE: His wife, Brigitte Macron, has already given the industry a boost, and now Emmanuel Macron‘s government is keen to show its support of fashion as one the country’s most valuable industries.
Delivering a speech via video at the second edition of the Forum de la Mode, or Fashion Forum, in Paris on Friday, Françoise Nyssen, Minister of Culture, revealed the launch of a new fund to support young designers in their creation phase, with 300,000 euros to be invested in around 10 projects yearly. The call to candidatures will open by end of year, she said.
“This is a pivotal time for the industry as it undergoes a period of major transformation, with growing international competition and the digital revolution shaking up the system. France has lost none of its dynamism, but we need to be ever more present in accompanying it,” said Nyssen.
Adding his weight, France’s Finance Minister Bruno Le Maire, who opened the forum in person, said that in view of his objectives regarding “the economic transformation of our country, the recovery of the nation’s finances, the return to healthy employment figures and, in the long-term, the recovery of our international trade deficit,” the fashion industry — “as

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