EXCLUSIVE: Kim Kardashian Goes Head-to-Head With World’s Biggest Fragrance Companies

Kim Kardashian is about to turn the fragrance world upside down with the launch of her first direct-to-consumer venture in the category.
On Wednesday, the reality TV star and businesswoman will introduce the very first scents under her KKW Beauty brand, which since its inception in June, has focused on the color cosmetics category. The three eau de parfums, all based on Kardashian’s favorite flower, the gardenia, will be sold exclusively at kkwbeauty.com.
Kardashian said she was inspired by healing crystals, which she started to receive as gifts from friends following a robbery in Paris last year (where she was held at gunpoint). Developing the scents — Crystal Gardenia, Crystal Gardenia Citrus and Crystal Gardenia Oud — was about “being calm and healing,” which are the two words she used to describe a newly zen approach taken over the past year. The trio of fragrances, each housed in a slim, geometric frosted glass bottle that resembles a quartz crystal, will come in two sizes: 30 ml. and 75 ml., priced at $35 and $60, respectively.
But Kardashian’s massive Instagram following must act fast. The limited-edition fragrances are first come, first serve, which means once they’re gone, that’s it. Kardashian has no plans of replenishing stock once the

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