Drew Barrymore Opens Pop-up in NYC for Dear Drew

“I really appreciate the modern world, but I’m definitely an old-fashioned girl,” said Drew Barrymore, the actress and entrepreneur who’s behind the new Dear Drew collection, which launched on Amazon Fashion last month. Today, Barrymore will open a pop-up boutique at 14 Crosby Street in New York to showcase Dear Drew apparel, handbags, jewelry, luggage, hair tools and loungewear.
The 2,000-square-foot boutique, which was designed in-house by Barrymore Brands’ design team over the past month, has a nostalgic, timeless feeling, with an oversized mailbox and an inspiration mood board collage in the front window, a sewing machine and vintage typewriter on a writing desk on display. There are three roomy dressing rooms in the back and a cozy living room area, complete with couches upon which to relax and have conversation, while Champagne, water and tea are served. “We really wanted this to be a space you want to hang out in,” said the 42-year-old Barrymore.
She said that generally, she tries on clothing in the privacy of her own home, and she wanted to create that homey atmosphere. “I think trying on clothes can be a raw and horrifying experience,” said Barrymore, who sought to add warmth and old-world charm to

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