Photographer for a Day

MILAN — Massimo Giorgetti can add photographer to his CV — even if just for a day of experience.
The founder and creative director of Milan-based contemporary label MSGM photographed the look book of his third MSGM p.m. capsule, a collection specifically designed to meet the needs of stylish night owls, with his iPhone 7.
“It was a great experience, extremely amusing, but challenging at the same time because you actually realize that when photographers shoot they have to consider so many things, including the light and the angle, as well as creating a feeling with the model,” said Giorgetti. “I don’t know if I’ll do this again since I really respect the talent and professionalism of real photographers, whom I definitely love to work with.”

A look from the third iteration of the MSGM p.m. capsule.
Courtesy Photo

Giorgetti also explained that he wanted to do this experiment with the MSGM p.m. capsule because of the nature of the collection itself.
“I would have never done this with a pre or a main collection,” said the designer. “I actually consider the MSGM p.m. a sort of laboratory where I can experiment different things. With this collection, I don’t have to stick to budgets and I feel more free to

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