Discovery Partners With Artist Philip Colbert on Discovery Shark

Discovery Shark wants to take a big bite out of the fashion world.
Discovery Products, the licensing arm of Discovery Communications, is collaborating on a new line of clothing and accessories with British pop artist Philip Colbert of The Rodnik Band called Discovery Shark. The launch will coincide with Shark Week’s 30th anniversary next summer.
The collection features a whimsical line of women’s and men’s apparel and accessories including bomber jackets, sweatshirts, dresses, baseball caps, bags and mobile phone cases, retailing from $29 to $1,500. Each of the styles will carry a witty design of a shark head. The products will hit stores in advance of Shark Week 2018, which takes place in July. Shark Week is TV’s longest-running summer event, which features shark-based programming at the Discovery Channel.
The collection combines Colbert’s bold Pop Art aesthetic with Discovery’s educational and philanthropic initiatives around ocean conservation. A portion of the proceeds will be donated to organizations that work toward improving the state of the oceans.
“Through our collaboration with Philip Colbert, we’re not only making an impact with this collection, but also evolving the philanthropic initiative into a major platform with multiple product lines and touch points working to make our oceans cleaner,” said Leigh

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