Once upon a time, Black Friday was a single day of shopping excess. People woke up early the day after Thanksgiving, headed to malls, and fought over deeply discounted sweaters and TVs.
Nowadays Black Friday is a vaguely defined period in November that mixes together incredible loss-leader discounts, solid price reductions, and a slew of questionable “bargains.” The time creep only worsens each year, too.
A longer run of sales actually makes it harder to decide if you should buy an item or wait for a better deal, so we’ve stepped in to simplify deal hunting. With our help, you’ll know how to spot a juicy bargain.
Let’s dig in!
When is Black Friday this year?
By strict definition, Black Friday is always the fourth Friday of November—the day after Thanksgiving. For 2019, that’s November 29. (It’ll be followed by Cyber Monday on December 2—a shopping holiday that online retailers cooked up to get some of the attention physical stores had.) This year, Thanksgiving falls a bit later in the month than usual, so Black Friday does too.